Trader snout
Trader Snout’s dishes take you on a journey to explore different cultures through their aromas and flavors. Each package is inspired by its destination, visually transporting you to a new experience and inviting you to savor the world.
Our approach brings these cultures to life through a cohesive set of graphic elements. From typography to art direction, every detail is crafted to capture the true essence of each dish.
Challenge
The new Ecobasics product line was created to bring iconic dishes from other cultures to our tables, offering practical and easy-to-prepare recipes. The goal was to capture the adventurous spirit and the vibrant mix of landscapes that inspire the food.
Solution
Using typography, color, and art direction, each package expresses a unique identity. While the consistent layout ties the product line together, these distinctive elements add personality and variety. The result is a cohesive and easily recognizable collection, with vibrant doypack packaging that, through its details, transports you to each culture.
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