Mont-Corb
Visual identity and packaging for Mont-Corb, a high-end charcuterie brand. The goal was to update the graphic image to better reflect the product’s premium quality while highlighting the brand’s commitment and authenticity.
We repositioned the brand visually with graphics and art direction that emphasize its connection to tradition, quality, and expertise.
Challenge
The Capdevila family has been in the butcher business for over 100 years, with their 100% Duroc cooked ham in a tin as their flagship product. Mont-Corb stands for quality, tradition, and craftsmanship—three values that hadn’t yet been reflected in their visual identity.
Solution
The Mont-Corb identity was developed to elevate the brand’s prestige and highlight its key strengths, while building an emotional connection. Craftsmanship and attention to detail shine through clear, transparent communication. Tradition is reflected in every element supporting the brand, from the products themselves to the art direction. The result is a cohesive identity that tells a story deeply connected to its local roots.
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