Mapel
Brand identity update for a company focused on electrical equipment and lighting, aiming to honor its rich heritage. Drawing inspiration from the brand’s historic graphic elements, we crafted a fresh, modern look that stays deeply connected to its core values while feeling relevant and up-to-date.
Brand Positioning
Mapel stands out for its strong focus on service and commitment to its customers. With consultancy being a key aspect of their offering, including a clear brand promise was essential in the redesign.“Technology by your side” positions the brand as a trusted expert partner, capturing its core essence in one concise and powerful statement.
Credits
Photography: Jordi Mas
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