Trina Saro
Naming and visual identity for Trina Saro, the personal project of Trina Salazar, built on more than ten years of experience in the hairdressing industry. A brand that reflects her thoughtful and highly personal approach to haircare, with every detail centered around the individual client.
Challenge
Trina Salazar sees hairdressing as an experience that goes beyond the service itself. The challenge was to convey her approach to the profession and translate the atmosphere of the space into the visual identity. The result needed to complement this open, serene environment, where clients can unwind and feel cared for by a team of professionals with a strong attention to detail.
Solution
We created the name by combining the founder’s two surnames, Salazar and Romero. Trina Saro becomes a personal signature, directly linking the brand to the approach and sensibility of the person behind it.
To bring together the concept of the salon, the interior design and the visual identity, we developed an elegant, serene and timeless visual identity. A brand designed to convey a sense of calm and attention to detail, with particular care given to textures and finishes.
Credits
Interior photography: Mercè Gost Photo
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