Bocatel
Designing a packaging line to add impact.
Design of packaging for the whole range of products for the BOCATEL brand. Food, cheese and delicatessen products, which are marketed at specialised points of sale, mainly small businesses, and through the HORECA sector. Safareig Creatiu takes on the challenge to build an idea, a brand that promises added value, differentiation and a concept that identifies it with the target audience.
Keeping the Consumer in Mind
We look for a common denominator that serves as a theme for communication: the cheese supplied by BOCATEL is a complementary product that brings together and goes with other meals/recipes. Sliced cheese for rolls and sandwiches, grated cheese for pastas, sauces and pizzas; diced cheese for salads, and an infinity of other uses.
BOCATEL will be a supplement to the user's meals. That's why positioning and brand promise are expressed by: WE ARE DELIGHTED TO BE ON YOUR TABLE.
Visual identity is a key fact
Photography becomes the core of communication. A food product must always be initially attractive to look at. We take an identifying product presentation and use it in the packaging and the website.
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